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Freddie Richards

Executive Director of Production

Freddie Richards

Believes the right production approach can put a campaign over-the-top.

Freddie has a passion for bringing ideas to life and creating impactful work that drives results, no matter the size of the brand or the budget. He enjoys working with the agency team and clients to find the best production approach for each individual assignment. He has been producing and overseeing the production of award-winning content for over 20-years on brands such as General Mills (over 20 brands), U.S. Bank, Cadillac, Harley-Davidson, Subaru, ZOA Energy Drink, Mobil 1, Edward Jones, Jack Link’s Jerky, Tempur-Pedic, Steak ’n Shake, and more. Some of his many awards include Webbies, Clios, and Effies. Freddie’s leadership on the iconic campaigns: Jack Link’s “Messin’ with Sasquatch,” Subaru’s “Dog Tested. Dog Approved,” and Harley Davidson’s “Dark Custom” helped each brand win the coveted Effie award for Sustained Success in Advertising Effectiveness. He has produced work for the Super Bowl, Olympics, and NCAA Final Four. When he’s not searching for production efficiencies to ensure as much as possible goes “on the screen” or giving his creative teams parameters to help leverage the budget, he’s watching princess movies with his partner and three daughters in what used to be his mancave.

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