Solving clients’ business problems with the power of design.

A trained designer and fine artist, Ed never follows the fads. Instead, believing that trends and personal aesthetics have no place in strategic design, Ed fuses the relationship between design, advertising and PR by calculating what solution is best needed for a client. Prior to RSP, Ed founded and directed 10 Thousand Design, the design offering of Colle McVoy. While there, he created brand identities, packaging, retail experiences and integrated campaigns for Caribou Coffee, Target, CHS, The Minnesota Star Tribune, La-Z-Boy, Anytime Fitness, Indian Motorcycle, Grain Belt and Invisalign.