The call of the wild is calling you. It wants you to come over.

The Minnesota Zoo wanted return visitors and to build its reputation. We dove deep, analyzing research on nature and culture and uncovered a powerful truth: humans protect what we love, but many of us are losing our connection with nature. Rekindling this love requires experiencing it. The ‘Wonder of Nature’ campaign celebrates the majesty of animals and their environment, and the awe and inspiration they ignite in us.