Using handpainted authenticity to help a regional flavor become nationally famous.

For 95 years, The Original Louisiana Brand Hot Sauce has been locally famous, but they wanted to be famous famous—expanding their fandom nationwide. The hot sauce space is all bro bravado and mouth arson, so we went authentic, making digital ads with real hand-painted signs and a mischievous voice straight from South Louisiana. With 16mm film, radio, and the twang of a southern drawl, we make Louisiana Hot Sauce feel like a flavor destination—and with a wry wit, we captured a whole lot of new love from folks who enjoy having a salty, vinegary, and peppery view of life. That’s Louisiana Hot.

1,000%

increase in social engagement and lots of love from new fans.

Flavorfest :30

Print and Social

Braves win! At flavor.

We supported Braves fans’ summertime feasting. Letting them know what we throw over some home plates: peppers, vinegar, and the salty tears of Mets fans.

We supported Braves fans’ summertime feasting. Letting them know what we throw over some home plates: peppers, vinegar, and the salty tears of Mets fans.

Atlanta Braves Pre-Roll :15