MINNEAPOLIS – February 20, 2025 — Rise and Shine and Partners is cooking up something exciting in early 2025! The independent, brand navigation agency announces the addition of four flavorful powerhouse brands to its client roster: The Original Louisiana Brand Hot Sauce™, Better Than Bouillon®, Better Than Gravy™ and Better Than Marinade™.
“We’re thrilled to partner with these iconic brands that truly know how to pack a punch in flavor,” said Kevin DiLorenzo, President/CEO of Rise and Shine and Partners. “Both Original Louisiana Brand Hot Sauce and Better Than Bouillon have loyal followings and offer such a rich history of bold tastes. We’re excited to help amplify their stories with creative, flavor-filled campaigns.”
As Agency of Record, Rise and Shine will be responsible for the development of brand communications strategies and creative for these national food products. The Original Louisiana Brand Hot Sauce, Better Than Bouillon, Better Than Gravy and Better Than Marinade are part of Summit Hill Foods based in Rome, Georgia.
“We were looking for a partner who could challenge us with fresh ideas to elevate our brand voice and help our products stand out in the competitive CPG landscape,” said Kyle Peterson, Chief Marketing Officer, Summit Hill Foods. “Rise and Shine brought the branding and creative expertise to bring a more modern identity to our Better than Bouillon brands while simultaneously tapping into the authenticity and crafted nature of our Original Louisiana Brand Hot Sauce.”
The addition of The Original Louisiana Brand Hot Sauce and the Better Than Bouillon brands builds upon Rise and Shine’s experience in related categories, including the grocery and beverage industries.
Last month, Rise and Shine and Partners announced its acquisition of Adventure Creative Group. The deal solidifies the agency’s position as an emerging, nationally recognized independent agency with an impressive roster of beloved brands. More on Rise and Shine’s recent acquisition can be found at riseandshineandpartners.com.
About Rise and Shine and Partners
Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 18-year pedigree of success in strategically and creatively guiding ambitious brands through complex, ever-changing marketing challenges. The agency’s work has received national and international acclaim for effectiveness and creativity, including recognition as “Best Small Agency in the U.S.” by the American Association of Advertising Agencies. In 2024, Rise and Shine appeared on the “fastest growing” lists published by Adweek, Inc. Magazine and the Minneapolis/St. Paul Business Journal, and the agency launched its innovative Black Rabbit A.I.™ platform and Golden Hour Productions studio.
About Summit Hill Foods:
Summit Hill Foods is a leading branded food company with nationally recognized brands: Better Than Bouillon®, The Original Louisiana Brand Hot Sauce™, Better Than Gravy® and Better Than Marinade. In addition to the retail brand portfolio, Summit Hill Foods serves as a flavor-first solution provider and trusted ingredient supplier to foodservice distributors, manufacturers, and restaurants. To learn more, visit SHFoods.com.
