How do you convince people that grocery shopping doesn’t have to be a chore?
Lowes Foods designed a truly different type of grocery store, with high production values and individually branded departments creating a festive atmosphere that’s part local farmers market, part theme park. We focused on the human benefits of this approach—emphasizing the local roots of the brand and the charming individuality of its hosts and guests—to show how places and people with character can elevate consumers’ experiences. (Also, being able to grab a shopping beer always helps.)
14%
growth in organic
brand conversation.
83%
of viewers were inspired
to shop at Lowes.
Yeah Chris :30
Beer Den Vignette :15
Pick & Prep Vignette :15
Out of Home
Social Video
Our Pick & Prep sous chefs can slice, dice and prepare your produce any way you want. They just can’t tell you where they got their sick knife skills. #LocalCharacterLocalCharacters #LowesFoods
The Chicken Kitchen: a great way to feed a family of four for $20, or just one very hungry you. Your call. #LocalCharacterLocalCharacters #LowesFoods
Whether you’re the saucy type or like to take things dry-rubbed, the Smokehouse is smokin’ things in store for all your meat needs. #LocalCharacterLocalCharacters #LowesFoods
Pull up a seat, or grab a beer for the aisle. Lowes Foods is a grocery store as unique as the people who shop and work here. #LocalCharacterLocalCharacters
We’re not the kind of grocery shopping experience you just “get out of the way.”
#LocalCharacterLocalCharacters
Lowes Foods was born from this community, and a community is what we’ve built. With Originals as unique as the people who shop and work here. #LocalCharacterLocalCharacters
