Media Planner

Overview

The Media Planner’s primary focus will be to bring a blend of analytical thinking, creativity, and collaborative energy to help shape and execute media plans for our clients.

Responsibilities

• Media Strategy Development:
  • Collaborate with clients and internal teams to understand business goals, target audiences, and campaign objectives.
  • Develop comprehensive media plans that align with client strategies.
• Research & Insights: Conduct audience & media research using syndicated tools (e.g., YouGov, Media Radar, or similar platforms) to uncover consumer behaviors and media consumption habits.
• Media Buying: Plan and execute media buys across various offline channels, including linear TV, Radio, OOH, Print, etc
• RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.
• Campaign Execution: Able to set up and traffic media buys with offline media partner
• Billing: Lead the monthly billing reconciliation process, able to manage Associate Media Planner in the process
• Cross Discipline Collaboration: Work as part of the media team to contribute to media strategies and plans.
• Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Core Competencies

• Training and mentoring Assistant Media Planners on foundational processes
• RFPing, buying and executing buys with offline media
• Cross-team communication
• Detail-oriented with strong organizational skills
• Demonstrates initiative (proactive and responsive)
• Identifies, analyzes and solves problems
• Collaborates well with strategy and creative partners
• Ability to manage and maintain budgets, billing and media authorizations

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred
• 2-3 years of experience in digital media planning and buying
• Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required
  

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.