Manager - Paid Search

Overview

We’re looking for a Paid Search Manager to support the planning, day-to-day activation, and optimization of paid search campaigns across Google Ads and related platforms. Reporting directly to the Paid Search Manager, this role is hands-on and execution-focused—ideal for someone eager to deepen their search expertise, partner closely with senior team members on strategy, and help deliver measurable client growth.

Responsibilities

Campaign Support & Activation

• Assist the Paid Search Senior Manager with the execution and daily maintenance of paid search strategies aligned with client goals and integrated media plans.
• Handle tactical campaign buildouts and launches across Google Ads (Search, Shopping, Performance Max, and YouTube), ensuring QA checks, naming conventions, and best-practice adherence.
• Monitor live campaign performance alongside the Paid Search Manager, performing routine bid adjustments, negative keyword hygiene, ad copy testing, and asset updates.
• Track daily and weekly budget pacing to prevent under- or over-spending, assisting with spend forecasting and monthly billing reconciliations.

Data Tracking & Reporting

• Pull, organize, and inspect weekly and monthly search data to evaluate campaign effectiveness and spot tactical optimizations.
• Help build, update, and QA client reporting dashboards in Google Looker Studio.
• Draft initial performance summaries and key takeaways to assist the Paid Search Manager in client reviews and strategic recommendation decks.

Team Collaboration & Coordination

• Coordinate closely with media planning, creative, and account management teams to align search assets with broader omnichannel efforts.
• Assist with vendor partner communications and Google rep meetings, helping log updates, test opportunities, and platform beta rollouts.

Innovation & Process Support

• Keep up with search engine updates, automated bidding trends, and evolving ad formats.
• Help streamline campaign setup workflows, negative keyword lists, and standard operating templates to boost team efficiency.

Qualifications

• 1–2 years of hands-on digital media experience, with a core focus on Google Ads execution (agency experience preferred).
• Working knowledge of Google Ads, Google Analytics (GA4), and Looker Studio.
• High attention to detail with strong quantitative and analytical skills.
• Solid communication and organizational skills, with comfort managing multiple day-to-day tasks.
• Bachelor’s degree in marketing, advertising, communications, or a related field (or equivalent practical experience).
• Google Ads certifications (Search, Measurement, Video, or Shopping).
• Familiarity with retail/e-commerce, CPG, travel, or entertainment verticals.
• Exposure to multi-touch attribution, conversion rate optimization (CRO), or organic search (SEO).

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.