Job Type: Exempt
Reports to: Group Brand Integration Director
Overview
The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners.
As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work.
Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models.
The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.
Core Responsibilities
1. Client Leadership & Business Stewardship
- Serve as the senior day-to-day client lead and trusted partner.
- Build deep, durable relationships grounded in trust, candor, and proactive counsel.
Demonstrate command of CPG business dynamics.
- Provide forward-looking strategic POVs that anticipate needs and uncover opportunity.
- Lead client planning efforts that align brand ambition with business results.
- Balance client ambition with scope clarity and operational discipline.
- Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.
2. Integrated Strategy & Cross-Disciplinary Fluency
- Lead development of integrated brand-building and business-activation frameworks.
- Connect brand strategy to execution across channels and touchpoints.
- Synthesize data, insights, and performance signals into clear strategic direction.
- Ensure ideas are evaluated against objectives, audiences, and connection ecosystems.
- Champion full-funnel thinking from awareness to conversion to loyalty.
3. Growth & Commercial Leadership
- Own financial performance of assigned accounts, including revenue growth and forecast accuracy.
- Identify and pursue organic growth opportunities.
- Partner with Brand Integration Group Director and leadership on new business pitches.
- Translate strategic thinking into scoped solutions with clear ROI.
- Protect agency value while delivering meaningful value to clients.
4. Team Leadership & Culture Stewardship
- Lead cross-functional teams with clarity, optimism, and accountability.
- Create environments where diverse ideas and perspectives are embraced.
- Provide clear briefs and directional guidance that inspire unignorable ideas.
- Model and reinforce RSP’s values:
- Shine — go above and beyond expectations
- Relationships — build mutual trust and respect
- Work — create ideas that deliver unfair results
- Entrepreneurship — see challenges as opportunities
- Develop and mentor emerging talent within the Brand Integration team.
- Provide candid feedback and create clarity in moments of ambiguity.
5. Operational Excellence & Ways of Working
- Master agency systems and tools to ensure efficiency and quality.
- Ensure clear scopes, timelines, expectations and resource alignment.
- Maintain strong partnership with Project Management and Operations.
- Protect team capacity while maintaining high creative standards.
- Simplify complexity for clients and teams.
6. Thought Leadership & External Orientation
- Stay at the forefront of cultural, category, and marketing trends.
- Share relevant insights internally and externally.
- Bring new thinking, partners, tools, and frameworks into client conversations.
Key Competencies & Qualifications
Experience
- 8–12+ years in an integrated advertising, marketing, creative, or in-house agency environment.
- Demonstrated experience leading complex, cross-functional teams.
- Proven success growing accounts and managing financial performance.
- Experience navigating modern retail, digital, and omnichannel ecosystems - particularly with CPG brands.
Capabilities
- Strategic systems thinker.
- Strong business acumen (understands P&Ls, growth levers, ROI).
- Exceptional storyteller and presenter.
- Commercially minded but creatively ambitious.
- Confident decision-maker with strong judgment.
- Highly organized and adaptable in fast-paced environments.
- Optimistic, growth-minded, and solution-oriented.
What we expect of each other:
- Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
- Build and maintain positive relationships with clients and colleagues.
- Accept direction openly and demonstrate a willingness to grow and learn.
- Take pride in our work by meeting deadlines and holding ourselves accountable.
- Bring a positive, solution-oriented attitude to the office each day.
- Mentor and support the growth of teammates who can benefit from our experience and perspective.
- Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.
