Overview
We are seeking a strategic, performance-driven Associate Media Director to lead the development and execution of paid search and paid social programs. This role blends high-level strategic leadership with deep channel expertise, driving measurable business outcomes while fostering innovation and team growth.
The ideal candidate is both a forward-thinking strategist and a hands-on expert, with a strong command of performance marketing platforms and a passion for translating data into impactful media strategies. Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, though not required.
Responsibilities
Strategic Leadership & Planning
- Lead the development of integrated paid search and paid social strategies aligned to client business goals and KPIs
- Translate marketing objectives into full-funnel media approaches, including audience strategy, channel mix, and investment allocation
- Identify opportunities for growth through testing roadmaps, emerging platforms, and innovative activation strategies
- Collaborate cross-functionally with analytics, creative, SEO, and broader media teams to deliver cohesive, insight-driven strategies
Campaign Execution & Performance Optimization
- Oversee the execution, management, and optimization of campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and others
- Ensure campaigns are structured for scalability, efficiency, and sustained performance
- Provide guidance on bidding strategies, audience segmentation, creative testing, and conversion tracking best practices
- Maintain a strong focus on performance metrics such as ROAS, CPA, CTR, and conversion rate
Team Leadership & Development
- Lead, mentor, and develop a team of media managers and specialists, fostering a high-performance culture
- Provide clear direction, constructive feedback, and ongoing coaching to support career growth
- Establish and uphold best practices, ensuring consistency and quality across all accounts
Client Partnership & Communication
- Serve as a senior strategic partner to clients, building trusted, long-term relationships
- Present strategies, performance insights, and recommendations with clarity and confidence
- Translate complex data into actionable insights for both technical and non-technical stakeholders
- Proactively identify opportunities to drive incremental growth and innovation
Data, Measurement & Insights
- Oversee reporting frameworks to ensure accuracy, transparency, and actionable insights
- Analyze performance data to inform optimizations and future strategy
- Partner with analytics teams on attribution models, tracking infrastructure, and measurement solutions
- Leverage insights to guide budget allocation and forecasting
Innovation & Thought Leadership
- Stay ahead of industry trends, platform updates, and emerging technologies
- Champion the adoption of new tools, automation, and beta opportunities
- Contribute to internal knowledge sharing and continuous process improvement
Qualifications
- 6–10+ years of experience in digital media, with deep expertise in paid search and paid social
- Proven success managing large-scale, multi-channel campaigns and budgets
- Strong platform expertise
- Demonstrated experience leading and developing high-performing teams
- Excellent analytical, problem-solving, and strategic thinking skills
- Strong communication and presentation abilities, with client-facing experience preferred
- Agency experience strongly preferred
- Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
- Familiarity with advanced attribution models, measurement frameworks and Looker Studio
- Understanding of the broader digital ecosystem, including GEO, SEO and CRO
What we expect of each other
- Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
- Build and maintain positive relationships with clients and colleagues.
- Accept direction openly and demonstrate a willingness to grow and learn.
- Take pride in our work by meeting deadlines and holding ourselves accountable.
- Bring a positive, solution-oriented attitude to the office each day.
- Mentor and support the growth of teammates who can benefit from our experience and perspective.
- Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.
